/// HEINEKEN - PUB FOR THE FUTURE

Heineken are at the forefront of sustainability in the on-trade industry. They are using their market leading success and influence to help publicans make their more sustainable through technology. As Head of Digital Design at Material we created the 'Pub For The Future' which allows publicans to explore a CGI pub in VR and 360 Web GL and interact to find out about various ways they could save money and the planet.

/// Virtual Reality

We created the primary version of the experience to run on Meta Quest 2 headsets.

/// 360 WebGL

We wanted to create a more convenient way for publicans to revisit the experience without the need to go back into VR for convenience. We adapted the VR experience for WebGL and applied two levels of controls. Visiting on a mobile device or tablet means you would use the device gyroscope to look around the environments and tap touch screen controls. Visiting on a laptop or desktop computer would rely on mouse / trackpad input for navigation.

/// BRANDING

As part of the project, we created a specific Pub for the Future brand identity.

Partners on this project :

CGI Studio

VR / WebGL software Development

LOADING

/// HEINEKEN - PUB FOR THE FUTURE

/// Virtual Reality

/// 360 WebGL

/// BRANDING